Marketing News

Prestige Makeup Brand Addiction Tokyo Celebrates Anniversary

Exclusive pop-up at Bloomingdale's 59th Street flagship store runs until Sept. 5.

Addiction Tokyo at Bloomingdale's

Addiction Tokyo returns to Bloomingdale’s NYC flagship store for its second pop-up to celebrate the brand’s one-year anniversary in the U.S. and unveil the new Fall collection.

According to the company, the pop-up brings the brand to life and offers customers an “immersive experience guided by makeup artists to discover the bestsellers, the one-of-a-kind textures and a wide range of colors and finishes that provide endless beauty looks.”

The new Fall Collection includes 12 new eyeshadow palettes inspired by 18th Century Italian embroidery.

All palettes will be available as well as the new Gel Eyeliner, Liquid Eyeliner Pearl and new shades of Color Nuance Mascara.

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